Are you a businessman or want to become a businessman? Are you want to grow your business online?
Or want to aware of your brand in whole over the world?
But the question arises how we can do this or can we do this?
Yes, you can do your business online or can aware of your brand in whole over the world.
Through digital marketing, you can do your business online.
But you will ask how digital marketing is more beneficial than traditional marketing?
In this video, you will see how digital marketing can help you to grow your business which is not possible through traditional marketing.
Firstly, you have to know what is marketing?
Marketing means advertise, promote your product, goods, and services in your customers and targeted audience through different techniques.
If you do marketing through the offline medium it is called traditional marketing.
And if you do marketing through the online medium or advertise your product online it is called digital marketing.
Now we distinguish between traditional marketing and digital marketing.
#1 Meaning
We had discussed above
#2 There are different tools used for traditional marketing and digital marketing.
So,
Tools for traditional marketing are:-
Advertisements on television, radio, newspaper, and magazine.
Co-operative advertisement with retailers and wholesalers.
Tools for digital marketing are:-
Advertisement on Google, youtube, Facebook, Instagram, and other social media.
Display advertisements on different websites.
Now the question arises,
Did traditional marketing tools yet works?
Yes, with digital marketing traditional marketing is also necessary, without traditional marketing tools marketing can not be done.
And yet traditional marketing tools have a great influence.
#3 Brand Awareness?
In which marketing brand awareness is more?
In digital marketing, there is more brand awareness.
#4 Interaction of customers?
In which marketing there is more interaction with customers?
In digital marketing, there is more interaction with customers.
#5 Cost?
In which marketing there is less cost?
In digital marketing there is less cost as if we do advertising through traditional marketing it can be done through the tools we have describes above which will cost high.
If we want to advertise the product through traditional marketing, we have to give advertisements in the whole city and there is no guarantee that the advertisement is seen by the targeted customers.
But in digital marketing, we can advertise the product only to the targeted customers.
So, digital marketing is best if we saw it from the cost factor.
#6 Return on investment?
In which marketing return on investment is more?
In traditional marketing, there is less return on investment than digital marketing as in traditional marketing because selling area is limited in traditional marketing
But the selling area is unlimited in digital marketing, So digital marketing has more return on investment.
In traditional marketing, there is also a problem in calculating accurate returns on investment.
#7 Market Area Coverage
In which marketing there is more market area coverage?
In digital marketing there is more market area coverage as in this we can advertise our product in whole over the world.
But in traditional marketing, there is less market area coverage as in this we can advertise our product in a limited area.
#8 Scope
In which marketing there is more scope?
In digital marketing, there is more scope as it targets more audiences in the market that is not possible in the traditional market.
So, digital marketing is wider in scope and traditional marketing is narrow in scope.
#9 Feedbacks
In which marketing we will get feedback from customers?
In digital marketing, we will get feedback from customers through the reviews or ratings of the product.
But in traditional marketing it is not possible, So there is no feedback in digital marketing.
#10 Nature
Nature of marketing is it static or flexible?
Traditional marketing is static in nature as if we print an advertisement in a newspaper, magazine and want to change anything in it; changes can't be
done in it.
But in digital marketing if we want to change in the advertisement made online we can edit that anytime, So digital marketing is flexible in nature.
We had discussed the main 10 differences between traditional marketing and digital marketing.
If you have any doughts then you can ask in the comment section and for more information
Visit my site: digitalvishnu.com
E-Mail: vishnubansal279@gmail.com
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